🔥 1. AI Chatbot Visibility ke liye Optimize karo
Kya ho raha hai?
Ab log sirf Google pe search nahi karte — ChatGPT, Bing Chat, Perplexity jaise AI tools bhi use karte hain. AI search ka use 71.5% log kar rahe hain!
Kya karna hai?
-
Structure sahi rakho: Content ko bullets, H2 headings aur short paragraphs mein likho — AI tools aise content ko easily samajh kar summarize kar sakte hain.
-
Original cheezein likho: Apne case studies, unique examples, ya expert opinions likho — AI copied content ko ignore karta hai.
-
Schema markup lagao: FAQ, How-To, Product schema use karo — AI ko samajhne mein madad milti hai.
-
Authority banao: Backlinks aur brand mentions badhao — AI sirf trusted sources dikhata hai.
-
Monitor karo: Tools jaise AlsoAsked, Bing Chat ya Perplexity se dekh sakte ho ki aapka brand AI answers mein aata hai ya nahi.
📚 2. Topical Clusters Banao
Kya ho raha hai?
Google ab individual keywords pe focus nahi kar raha — woh poore topic ko samajhne ki koshish karta hai.
Kya karna hai?
-
Pillar pages banao: Ek broad topic ka detailed page likho (jaise “Digital Marketing Guide”), phir usse related 10–20 sub-topics ke articles banao.
-
Har angle cover karo: Jitne bhi questions topic ke around hain, un sab pe likho.
-
Internal linking: Smart linking karo jisse Google ko lage ki tum expert ho.
-
Old content update karo: Purane pages mein naye stats aur latest links add karo taaki content fresh lage.
👨💻 3. User-Centric SEO karo
Kya ho raha hai?
Google ab ye dekhta hai ki visitor ko aapka page pasand aaya ya nahi.
Kya karna hai?
-
Last-click satisfaction: Agar user wapas Google pe gaya (pogo-sticking), toh Google samjhta hai ki aapka content useless tha.
-
Readable banao: Clean layout, short paragraphs, aur catchy headings ka use karo.
-
User intent samjho: Sirf keyword pe mat jao — samjho ki search karne wale ko actual mein kya chahiye.
🎥 4. Video aur Visual Content pe Dhyan Do
Kya ho raha hai?
60% log video prefer karte hain — Google isko SERP mein importance de raha hai.
Kya karna hai?
-
Short videos embed karo: Aise videos jo content ka quick summary dete ho.
-
VideoObject schema lagao: Taaki Google aapke videos ko samajh paye aur feature kare.
-
Charts/Infographics banao: Ye content ko engaging banate hain aur backlinks bhi milte hain.
-
YouTube pe repurpose karo: Ek hi blog topic ko YouTube video mein bhi convert karo — double visibility milegi.
💰 5. Bottom-of-Funnel Keywords + CRO Pe Dhyan Do
Kya ho raha hai?
Informational keywords pe AI answer dene lag gaya hai, jisse clicks kam milte hain.
Kya karna hai?
-
Commercial intent keywords use karo: Jaise “Best phone under 20000” ya “iPhone vs Samsung for camera”. AI yeh results itne frequently nahi dikhata.
-
Conversion improve karo: CTAs, headings, layout test karke zyada sales nikalo.
-
Heatmaps use karo: Jaise Hotjar ya Mouseflow se samjho ki user kaise behave karta hai — aur friction points fix karo.
Leave a Reply