Yes, that’s correct. Google has confirmed that it does not use Exif (Exchangeable Image File Format) data for image ranking in search results. Exif data includes details like camera settings, location information, date and time when the image was taken, and more, which are often embedded in images. While this data can be useful for photographers and certain software, it is not a factor in Google’s search ranking algorithm.
Instead, Google focuses on other aspects such as:
- Image quality and relevance to the page content
- Alt text and file names
- Structured data (schema markup)
- Page load speed
- Context around the image on the webpage
These factors help Google understand and rank images better in search results.
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