1. OLD: Starting with Seed Keywords 🌱
In the past, keyword research began with a basic list of seed keywords.
NEW: Define the ICP (Ideal Customer Profile) 👤
Now, it starts by understanding your audience’s needs, behaviors, and pain points.
#KeywordResearch #CustomerFirst
2. OLD: Looking for Low-Authority Competitors’ Websites 🔍
The goal was to find weaker competitors to outrank them.
NEW: Work with ICP Pain Points 💡
Focus on solving your target audience’s real problems to build trust and relevance.
#ProblemSolving #CustomerNeeds
3. OLD: Rely on Tools 🛠️
Keyword research was tool-driven, relying heavily on platforms like SEMrush or Ahrefs.
NEW: Rely on What the Targeted Customer Wants to See 👀
Shift towards understanding what truly resonates with your audience.
#AudienceFirst #ContentStrategy
4. OLD: Validate Keywords Based on MSV (Monthly Search Volume) 📊
Keywords were chosen based on their search volume and difficulty level.
NEW: Validate Keywords Based on Consumer Intent and Needs 🎯
Now, focus on why users are searching and how your content can meet their needs.
#SearchIntent #CustomerFocus
5. OLD: Focus on Keyword Stuffing for SEO 📄
Overusing keywords was a common practice to improve rankings.
NEW: Focus on Value-Driven Content That Addresses Specific Needs 📝
Create meaningful, high-quality content that genuinely helps your audience.
#ValueContent #SEO
6. OLD: Prioritize High-Volume Keywords Regardless of Relevance 🚥
The emphasis was on high search volume, even if keywords were less relevant.
NEW: Prioritize Keywords Based on Relevance to the ICP’s Journey and Intent 🛤️
Relevance to your customer’s journey now matters more than sheer volume.
#KeywordRelevance #CustomerJourney
7. OLD: Generate Generic Blog Posts Targeting Keywords 🖋️
Content was often generic, written just to target specific keywords.
NEW: Create Personalized, Customer-Focused Content That Solves Real Problems 🌟
Now, tailor content to your audience’s needs and offer real solutions.
#PersonalizedContent #ProblemSolving
8. OLD: Build Content Around a Keyword List 📜
Content creation started with a pre-defined keyword list.
NEW: Build Content Around ICP Insights and Behavior Patterns 🧠
Leverage insights into customer behavior to create relevant and engaging content.
#CustomerInsights #ContentCreation
9. OLD: Optimize Solely for Search Engines 🕵️
The focus was on SEO rankings, often at the expense of user experience.
NEW: Optimize for User Experience and Engagement First, Then SEO 🌐
Now, prioritize user experience and make SEO secondary.
#UserExperience #EngagementFirst
10. OLD: Rely Heavily on Tool-Suggested Trends 📈
Tools were the main source for keyword and trend suggestions.
NEW: Rely on Direct Consumer Feedback and Real-Time Engagement 🗣️
Engage with your audience directly and use real-time feedback to guide strategies.
#ConsumerFeedback #RealTimeInsights