🌟 Sneaky Local SEO Review Strategy 2025

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Why do most businesses focus only on Google Reviews?

  1. Google Reviews provide the most visibility.
  2. They have a direct impact on your Google rankings.

However, focusing solely on Google Reviews means missing out on these benefits:

  • Third-party reviews (from platforms like Yelp or industry-specific sites) appear in your Google Business Profile, enhancing the credibility of your Google reviews.
  • Google uses data from reviews across various platforms to determine if your business should show up in search results.

How to Diversify Your Reviews (3 Strategies):

1️⃣ Rotate Review Requests:

Ask one customer to leave a review on Google, another on Yelp, and a third on an industry-specific platform (like Practo or Justdial).
πŸ“Œ Pros: Reviews spread across multiple platforms.
πŸ“Œ Cons: Fewer Google reviews, which may slightly impact visibility.


2️⃣ Follow-Up After a Google Review:

Ask customers who have already left you a Google review to leave another on a different platform.
πŸ“Œ Tip: To make it easy, suggest they copy and paste their Google review. This saves time and increases the likelihood they’ll do it.


3️⃣ Multi-Location Business Trick:

Ask employees from Location A to write reviews for Location B.
πŸ“Œ Incentive: You can even pay employees for their time to leave these reviews.
‼️ Caution:

  • Employee-written reviews are allowed on platforms like Facebook or industry-specific sites.
  • However, Google and Yelp strictly prohibit employee-written reviews, and violating this rule could result in your profile being banned.

Key Takeaways:

This strategy helps you:
βœ”οΈ Build a strong presence across multiple review platforms.
βœ”οΈ Improve the credibility of your Google Business Profile.
βœ”οΈ Increase your business’s overall search visibility.

Happy New Year 2025! πŸŽ‰

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