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Here are the explanations for the best practices for selecting categories in Google My Business (GMB), related to the keywords provided:

Best Practices for Selecting Categories in Google My Business:

1. Choose the Most Relevant Primary Category
   • The primary category has the highest impact on local search rankings.
   • Pick the one that best describes your business.
   • Ensure the category is specific to your core service (e.g., “Orthodontist” instead of just “Dentist”).
2. Add Secondary Categories When Needed
   • GMB allows multiple categories, so you can add secondary categories to describe additional services.
   • Only use secondary categories that are relevant to the business, but avoid overstuffing them.
   • Each category should directly represent a service or product your business offers.
3. Match Your Categories to Searcher Intent
   • Think about the search queries your potential customers might use.
   • Categories should match the terms your audience would likely search for when looking for services like yours.
4. Use Categories that Reflect Your Business’s Full Offering
   • Make sure the categories you select cover all of your key services or products.
   • If you offer a specialized service, such as “Laser Hair Removal,” add it as a category if available.
5. Update Categories as Your Business Evolves
   • If your business changes or expands its services, update your categories accordingly.
   • Regularly review your GMB profile to ensure it reflects your current business offerings.
6. Avoid Choosing Irrelevant Categories
   • Stick to categories that are closely related to your actual offerings.
   • Irrelevant categories can confuse potential customers and hurt your local SEO performance.
7. Research Competitor Categories
   • Check what categories your competitors are using.
   • This can give you insights into categories you might not have considered.
8. Leverage Google’s Auto-Suggestions
   • Google provides auto-suggestions when you type in potential categories.
   • These suggestions are often optimized for visibility, so consider using them when relevant.
9. Ensure Consistency Across Online Listings
   • Your chosen GMB categories should be consistent with those on other online directories and platforms (e.g., Yelp, Facebook).
   • Consistency strengthens your online presence and search ranking.
10. Select Categories that Reflect the Location’s Focus (for Multi-Location Businesses)
    • If you have multiple locations, tailor each location’s categories to its specific focus or services.
    • This helps improve relevance for each individual GMB listing.

By following these best practices, you’ll optimize your GMB profile for better visibility and engagement.

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